James Yong: Graphic Design

1936 Balboa St
San Francisco, CA 94121
415 254.1780
james@visualliance.com

B A C K G R O U N D
As an experienced creative professional in print, web, publishing, corporate identity and advertising, my approach to design is rooted in solid concepts, strong typography and clear visual communication. I am an experienced team leader with over ten years of mentoring designers. In addition, past positions have required me to manage multiple projects to meet deadlines and stay within budget. My background as a manager and a freelance designer has given me experience to effectively communicate and collaborate with others at all levels.

E X P E R I E N C E
Associate Art Director - PR, Promotions and Relationship Marketing — Gap Inc. / Old Navy
San Francisco CA, Aug 2006 - present
- Assists VP of Creative in executing brand strategy and marketing objectives through aesthetic direction - Art directs and designs print including in-store signage, promotions collateral, direct mail and press kits - Interfaces with cross-functional business partners including copywriters, program managers, production managers, digital production artists, and the online division. - Contributes to studio process and standards - Manages and supervises one designer - Previously Senior Designer (Aug 2004 - Apr 2006), Designer (Apr 2003 - Aug 2004)

Design Director, Online — The Industry Standard Magazine
San Francisco CA, Aug 1999 - Aug 2001
- Oversaw creative process for online products and initiatives including editorial sections and articles, e-commerce storefronts and transactions, online ad campaigns, and conference microsites for www.thestandard.com
- Involved in project process from concept through development which included establishing sitemap, participating in usability testing, structuring scalable navigation system, designing page layouts, and interfacing with engineering team
- Collaborated with other creative departments to maintain brand identity
- Managed and supervised team of six designers

Creative Director — azfamily.com
Phoenix AZ, Nov 1996 - Nov 1998
- Oversaw the creative process for all projects including editorial sections for azfamily.com, online ad campaigns and marketing websites for clients
- Established information architecture for azfamily.com and client websites
- Managed projects from concept to development including art direction, design, budget management and collaboration with engineering team
- Interacted directly with clients and participated in new business presentations
- Managed and supervised a team of four designers

Senior Designer — Hoskyns & Associates, Inc.
Phoenix AZ, May 1995 - Nov 1996
- Designed interfaces for interactive CD-ROMs and kiosk presentations
- Designed collateral for marketing campaigns
- Conceptualized, wrote copy for and designed ads
- Interacted directly with clients

Art Director — McMurry Publishing, Inc.
Phoenix AZ, May 1994 - May 1995
- Art directed photo shoots and commissioned illustrations
- Designed editorial spreads and ads
- Coordinated art budgets for 24 syndicated healthcare publication versions
- Interacted with clients nationwide - Formerly Designer (May 1993 - May 1994)

Intern Designer — Tyler Blik Design
San Diego CA, May 1991 - Jul 1991
Participated in creative brainstorming, production of 3-dimensional retail packaging comps, drafting of traditional mechanicals for press

C O M P U T E R   S K I L L S
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, QuarkXpress, BBEdit, GIF Builder, Microsoft Excel, HTML, CSS, JavaScript, Microsoft Word, Microsoft Powerpoint

R E C O G N I T I O N
2006 IABC Gold Quill Award
Old Navy Field Trip for Fun
International Association of Business Communicators

National Magazine Award Nominee
(The Industry Standard Web site), 2000

Addy Award: Best Interactive Web Site
Phoenix Ad Club, Division III, Mar 1999

Addys Judge
Ad Mark! The East Bay Advertising Club, Feb 1999

President/Club of the Year
American Advertising Federation, Division V, Jun 1998

Award of Excellence
Curtis Fine Papers, Graphic Awards Program, Nov 1997

Club of the Year
American Advertising Federation, Division V, Jun 1997

2nd Place: Communications
American Advertising Federation, Division V, May 1996

1st Place: National Logo Design
National Ad 2, Division AAF, Jan 1996

1st Place: Communications
American Advertising Federation, Division V, May 1995

E D U C A T I O N
Bachelor of Fine Arts, Graphic Design
Arizona State University, Tempe AZ, May 1992

2003-2006 James Yong. All rights reserved.